What is Web Analytics?

Web Analytics (Tracking, Measuring, Analyzing and Reporting)

Web Analytics Software is a tool to measure, gather, analyze, measure, monitor and report of the web traffic performance of SEO and SEA. The main purpose of the data collected is for the particular company to better understand the web traffics to the website. It is also a way for webmaster to better optimize the website to improve the effectiveness of a website and increase web traffics. The are many Web Analytics Software available in the market but the most widely used on site is Google Analytics.


  • Google Analytics
  • Adobe Site Catalyst (Omniture)
  • IBM Coremetrics Web Analytics (IBM Digital Analytics)
  • IBM’s Unica NetInsight
  • Google Analytics Premium
  • Web Trends
  • Core Metrics
  • HBX
  • ClickTrack
  • iPerception
  • Mint
  • Reinvigorate
  • Mix Panel
  • KISSmetrics
  • FoxMetrics
  • Site Spect
  • Woopra
  • Autonomy
  • AT Internet
  • comScore Digital Business Analytics
  • Yahoo Marketing Dashboard
  • Piwik
  • Clicky
  • GoingUp
  • Open Web Analytics
  • Stat Counter
  • Site Meter