Author Archives: tcfocus

What is Search Engine Marketing?

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sem

Internet marketing is a very broad marketing area. One of the most popular internet marketing method used is the “Search Engine Marketing” in short it is known as SEM. SEM aims to market webpages and/or websites rather than products or services through the use of search engines such as Google, Yahoo, MSN and etc. SEM is a great way to start to increase online sales but is less attractve for SMEs that want to stimulate regular sales instead of online sales. Continue reading

  

SEO : How to optimize website to SEO friendly site (On-Page)

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How to optimize website to SEO friendly site

Search Engine Optimization (SEO) is an act, process, strategies, techniques and tactics of increasing the numbers of visitors to a webpage/website by making sure that the site appears high on the list of the search results returned by a search engine such as Google, Yahoo, MSN..It requires making small modifications to parts of the website in order for the website to appear on top of the search engine list.

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Email Marketing Campaign Process Execution
Step 2: Build Email Contact List.

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Grow Email Contact List To Grow Business

To grow your business online, you will need to grow your email address contact list. As a web marketer, it’s your job to ensure you are constantly adding, updating and collecting email contacts through various online or offline sources in order to keep the number of customers increasing.

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Email Marketing Campaign Process Execution
Step1: Choose Email Service Provider (ESP) and Vendor Evaluation.

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What is Email Service Provider (ESP) and the relationship with Internet Service Provider (ISP)?

An ESP is a service that hosts email marketing services on their servers, which are specifically tuned and optimized for this purpose. While web marketer controls email marketing account and send out emails using a Web browser interface, the ESP’s servers and Internet connections (ISP) do the heavy lifting.
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The Importance Of Using Email As A Digital Marketing Tool.

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Outreach To Wider Audiences And Build A Larger Client Based

Email Marketing can outreach to customers in the shortest time and allowing the customers to act on the messages as soon as they read the email. The email received by the customers can be forwarded anytime to anyone like family/relatives/friends hassle free. The trusted referral potential is very effective to grow the business. Email Campaigns investment is very minimal because it doesn’t require lots of software/hardware and personal investment to implement and execute.

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SEA : Market With Web Banner Ads online.

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bannerads

What is Web Banner Advertisement?

Web banner ad is a piece of graphic (static/animated) with text elements embedded with hyperlink on the website. Web banner ad can be displayed in different ways and multiple images. For eg, web banner rotating from one ad to another ad. The number of ads displayed in the same space is set by the publisher or web banner pop up from the site when visitor landed on the page.

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