Category Archives: Web Marketing & Communication » Web Marketing » SEM[SEO,SEA]

What is Search Engine Marketing?

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Internet marketing is a very broad marketing area. One of the most popular internet marketing method used is the “Search Engine Marketing” in short it is known as SEM. SEM aims to market webpages and/or websites rather than products or services through the use of search engines such as Google, Yahoo, MSN and etc. SEM is a great way to start to increase online sales but is less attractve for SMEs that want to stimulate regular sales instead of online sales. Continue reading

  

SEO : How to optimize website to SEO friendly site (On-Page)

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How to optimize website to SEO friendly site

Search Engine Optimization (SEO) is an act, process, strategies, techniques and tactics of increasing the numbers of visitors to a webpage/website by making sure that the site appears high on the list of the search results returned by a search engine such as Google, Yahoo, MSN..It requires making small modifications to parts of the website in order for the website to appear on top of the search engine list.

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SEA : Market With Web Banner Ads online.

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What is Web Banner Advertisement?

Web banner ad is a piece of graphic (static/animated) with text elements embedded with hyperlink on the website. Web banner ad can be displayed in different ways and multiple images. For eg, web banner rotating from one ad to another ad. The number of ads displayed in the same space is set by the publisher or web banner pop up from the site when visitor landed on the page.

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SEA : Online Advertising Glossary & Terms

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onlineadsterms

There are so many acronyms, terms, abbreviations and glossary of digital media available on the internet. A good knowledge of it can help you to know what is going on in the digital marketing world. I am compiling a list of terms most commonly used in Online Advertising for references. Use the following alphabet key to find the definition of the terms. Hope this is useful for you.

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