There are so many acronyms, terms, abbreviations and glossary of digital media available on the internet. A good knowledge of it can help you to know what is going on in the digital marketing world. I am compiling a list of terms most commonly used in Online Advertising for references. Use the following alphabet key to find the definition of the terms. Hope this is useful for you.
Web Analytics (Tracking, Measuring, Analyzing and Reporting)
Web Analytics Software is a tool to measure, gather, analyze, measure, monitor and report of the web traffic performance of SEO and SEA. The main purpose of the data collected is for the particular company to better understand the web traffics to the website. It is also a way for webmaster to better optimize the website to improve the effectiveness of a website and increase web traffics. The are many Web Analytics Software available in the market but the most widely used on site is Google Analytics.
What is Web Marketing Communication?
The act, process, strategies, techniques and tactics to inform, persuade, engage and remind target consumers, directly or indirectly, about the website, products and brands of the business on the internet. It is part of integrated marketing communication plan.