SEO : How to optimize website to SEO friendly site (Off-Page)

What is Off page SEO?

It comprises of various proven strategies and techniques used to boost the rank of the website on the first page of search engine result page (SERP). In comparison to on-page SEO, off page is more important and effective to increase the chances in the search results.For on-page seo, you can control how the website is going to be optimized in order to make it visible to search engines whereas off-page SEO cannot be controlled like on-page seo.For off-page seo, the pages are being optimized outside the website by directing links to website from external sources. These back links act as a vote to the content of your blog. The more and better votes (links) you can get to your webpage the better it will rank in search results. It’s a reputation to be linked by good/high ranking website.

“With every good thing there is a bad side”. In SEO terminology, black hat SEO is the hacker (or if you prefer to call it ‘cracker’). Google despise black hat SEO techniques and will penalize the website. The website will not get a good ranking.

Factors that affects Off page SEO

  • Link Building Strategies
       >> Blog Commenting
       >> Social Bookmarking
       >> Social Networking/Sharing
       >> Article Submissions
       >> Directory Submissions
       >> Forum Posting
       >> Guest Posting
       >> Emailing
       >> Video Sharing/Marketing
       >> Link Baiting
       >> Search Engine Submission

 

Well, how to check where the traffics and links are coming from….. Try this free service by www.backlinkwatch.com. It’s pretty simple to use. All you have to do is just type the URL of your website on the textbox and it will display complete detailed information about quality and quantity of backlinks linking to your website such as the “anchor text”, pagerank, total outbound links, nofollow flag for each of inbound link available. I would say the Information generated is pretty complete but not as comprehensive as other site that requires you to pay to become member in order to generate the full information.

 

What is Link Building?

It is a strategy or process of building/generating links to website from different sources or known as “BACKLINK”. Backlink is a link which give you a traffic back to your website from another sources. THis is a good way to improve ranking in search engine.

 

Factors of link building.

Off-Page SEO Techniques Brief Description
Blog Commenting Commenting on other blogs.
Social Bookmarking Bookmarking (or favourite) on your computer, only they’re online, public, and shareable.It’s free and you can access them anywhere and anytime!
Social Networking Connecting and sharing websites with people from different walks of life through Facebook, Twitter, Googleplus, LinkedIn, Pinterest, Instagram, Tumblr, Flikr, Reddit, Youtube
Article Submissions Writing article and post up on popular article submission directory and link it to your site to boost traffic or earn some pocket money
Directory Submissions Posting your details on the high traffic directory website and link it to your site to boost traffic.
Forum Posting Commenting on post and include website links to your site to boost traffic.
Guest Posting Commenting on other guest’s blogs and include website links to your site to boost traffic.
Emailing Sending promotional email newsletter, updates of articles or etc to boost traffics.Video Sharing/Marketing like sharing videos sites like youtube, Youtube, Netflix, Vimeo, Yahoo! Screen, Dailymotion, Hulu, Twitch, Liveleak
Link Baiting It’s just like fishing. You publish a new page on a topic with great marketing content and set it free on the web. Hopefully others pick up on
Search Engine Submission Submission of website link to Google, Yahoo, Bing, and etc to be ranked on the SERP
  

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