The Importance Of Using Email As A Digital Marketing Tool.

Outreach To Wider Audiences And Build A Larger Client Based

Email Marketing can outreach to customers in the shortest time and allowing the customers to act on the messages as soon as they read the email. The email received by the customers can be forwarded anytime to anyone like family/relatives/friends hassle free. The trusted referral potential is very effective to grow the business. Email Campaigns investment is very minimal because it doesn’t require lots of software/hardware and personal investment to implement and execute.

Better ROI

Email Campaigns investment is minimal and more cost effective than traditional direct mail marketing, online/offline banner ads, telemarketing where you need to pay additional/hidden fees for the service to reach to the audiences. Email marketing can be used to increase website traffics with SEO. For example embed links in to the email to link to the website.

Branding Awareness

Delivering mail on a regular basis helps to build company’s brand and products/services awareness through subject lines and logo. It acts as a reminder to the customer what is the company doing or activities going on right now.

Improves Customer Relationship and Boost Sales.

It enables company to maintain existing clients through continuous communication with the customers, keeping in touch and bring them closer. Maybe they were happy with the product/services but they just haven’t needed it in a while. By sending email, it can remind the customers that company is still around and probably may get back the old customers.

Regularly Engaging With Customers.

Establish authority by letting the customers know what the products/services the company is selling, obviously is something customer interested in because they are buying it. Therefore, it is very important to provide more information about the products/services in order to further establish the authority.

Make Direct Contact On A Personal Level

With the email signed by the company director/ business owner or using proper salutation direct to the customer’s name (eg: Dear Christine,..etc), it shows that the customers are well respected. The salutation and the content of the email should sound relaxing and welcoming. It is very important to get the customer interested in your pitch in order to respond to it.

Performance Is Measurable

The performance of email marketing and sales campaigns are measurable in detail through click-through rates and conversion rates .The data obtained is very important for web marketer to evaluate the success of campaigns and adjust strategies/tactics to improve future results.

Allow Customization Through Segmentation

Email marketing campaigns can be delivered to a specific customer using the data available in the customer database. Using the customer database, it allows targeted mailings to specific recipient groups, for example by gender, country, zip code, income, preferences…etc


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