What is Web Marketing Communication?
The act, process, strategies, techniques and tactics to inform, persuade, engage and remind target consumers, directly or indirectly, about the website, products and brands of the business on the internet. It is part of integrated marketing communication plan.
Why do we need Web Marketing Communication?
More and more people are using the internet and is becoming an important part of the modern life. Different people use the internet in different ways and it is becoming a tool that most of the people cannot live without. Business rely on the internet to work, market + sell product/services and to communicate with the people from all around the world.
- shop online conveniently
- research and analysis
- sharing information anytime, anywhere
- communicate and video conferencing with someone from afar
- making a banking transaction with just a few clicks
Based on one of the article written by culturereist.com, it says that more than 2 billion people are using the internet. Here are some interesting images created by Gator Crossing that illustrates “A day in the life of the Internet”.
Clearly that evolution of the internet business in this digital age over the years increase the importance of web/digital marketing communication to attract, communicate, build relationship with the customer online. There are various marketing strategies and software tools available for use to engage with customer, market, advertise, generate sales online and tracking the web performance.
How to implement and ensure the efficiency of web marketing communication?
Picking the right web marketing tool puts company’s website in front of the right visitor/audience. From blogging and social media to strategic site design and pay-per-click campaigns, effective web marketing drives more quality traffic to website. More traffics means more business.
There are various ways to market and generate more leads to websites.
Plan – create a marketing strategy
Reach – Build an audience
Act – Encourage interaction
Convert – to lead or sale
engage -develop relationships
Alright, after you have implemented the above strategy and tactics, you can use web analytic tools to track, monitor and evaluate the implemented marketing strategy and tactics, website content, traffic sources, keywords used, unique visitors coming to your site, page views and etc. With the information gathered, you can know
– where the traffics are coming from (search engines, direct link/referral link/organic link).
– the keywords used to arrive to your site. This helps to improve the content of the website.
– the number of visitors coming to the website, bounce rate and page views.
Some of the information references from smartinsights